Understanding the Term - FRESH


Fresh Produce

Could you tell whether you’re eating fresh food after biting into an apple or while tasting the salad? The realisation of it often comes right after the first few bites if you carefully taste your food.


Our team at Vegetory often finds ourselves wondering:


What are those “Fresh Moments” for consumers? And how can we offer the leafy greens truly the freshest it could be?


To figure out the answer for all these questions, we decided to delve deeper into the concept of freshness, in order to explore the meaning behind this word.



What Does Fresh Mean?


According to Oxford Dictionaries, the word “fresh” means (of food) recently made or obtained; not tinned, frozen, or otherwise preserved. It’s simple to understand – any food which is obtained just recently in its original state without being processed can be considered as fresh.


To further interpret the meaning of “fresh”, we searched at the Merriam-Webster English Dictionary and found the word is defined as “having its original qualities unimpaired; not altered by processing”.


From this information, it’s understandable to see why freshness is such a sought after quality for grocery shoppers. No one wants their food to be impure, impaired or processed to an unreasonable degree, particularly when it comes to their fruits and vegetables.